In this episode of "Affairs of Affluence," we dive into the opulent world of diamonds and luxury timepieces with Vartkess Knadjian, CEO of Backes & Strauss, the oldest diamond company. With a history that stretches back to 1789, Backes & Strauss has become synonymous with luxury, craftsmanship, and revolutionary business reinvention. Knadjian, who took the helm of this prestigious brand in 1976, shares his incredible journey and how he has helped shape the company's evolution from a business-to-business entity into an internationally renowned consumer brand.
Listeners will be intrigued by the intertwining history of diamonds and watches as Knadjian recounts how Backes & Strauss has maintained its leadership in the luxury market by constantly innovating and upholding its unwavering commitment to quality. Knadjian explains the brand's tagline, "Masters of Diamonds since 1789," offering insights into the painstaking craftsmanship required to create the perfect diamond timepiece. The attention to detail, precision, and heritage involved in polishing diamonds, combined with the expertise in horology, makes Backes & Strauss a name to remember in the ultra-luxury segment, a brand that you can trust for the highest standards of luxury and craftsmanship.
This episode also delves into Knadjian's unique personal history, including his connection to Emperor Haile Selassie of Ethiopia and his early years navigating political turmoil before embarking on his remarkable career in the diamond industry. Through engaging anecdotes, Knadjian walks listeners through the transformative decisions that turned Backes & Strauss into the exclusive luxury brand it is today, inspiring them with the brand's resilience and commitment to excellence. These decisions include collaborating with the world's most respected craftsmen, including famed Swiss watchmaker Franck Muller, to create breathtaking timepieces like the Barclay Imperial and the Regent Biot Brummel.
For those interested in the luxury market, this episode offers a rare glimpse into how history, craftsmanship, and a passion for innovation continue to shape Backes & Strauss. Whether you're a collector, a lover of fine watches, or simply curious about the intersection of art and commerce, Knadjian's story is an inspiring tale of legacy, creativity, and the pursuit of excellence.
